A farm workers advocacy group has stepped up pressure on The Wendy’s Co. over its purchases of tomatoes by calling for a nationwide boycott of the Dublin, Ohio-based burger chain. The Coalition of Immokalee Workers, started by farmworkers in Immokalee, Fla., in 2001, called for the boycott as part of its long-running campaign to convince Wendy’s to join the Fair Food Program. Several chains, including Wendy’s competitors McDonald’s and Burger King, have been part of ...
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Contact: Desiree Torres Desiree.Torres@penton.com