LUBBOCK TEXAS —Abuelo’s Mexican Food Embassy has hired Renée Underwood to fill the newly created position of vice president of marketing.
Underwood will lead all strategic marketing, advertising, communications and branding initiatives for the 37-unit casual-dining chain. —Abuelo’s Mexican Food Embassy has hired Renée Underwood to fill the newly created position of vice president of marketing.
She previously was vice president of marketing for United Supermarkets Ltd., where she led strategic planning, marketing, branding, advertising and communications for the company’s 40 stores. She also had been a direct-marketing consultant for Southwestern Bell Corp., now AT&T. —Abuelo’s Mexican Food Embassy has hired Renée Underwood to fill the newly created position of vice president of marketing.
Abuelo’s hired Underwood because of her “proven experience in multimarket retail and strategic marketing,” said Bob Lin, president of the chain’s parent company, Food Concepts International. —Abuelo’s Mexican Food Embassy has hired Renée Underwood to fill the newly created position of vice president of marketing.
