LOS ANGELES California Pizza Kitchen has expanded its wine list to 31 varieties, most priced at less than $10 per glass, in a response to what company officials noted was an expanding wine knowledge among American consumers.
The list, available systemwide, was compiled by co-founders and co-chief executives Rick Rosenfield and Larry Flax.
Of the 31 wines on the list, 22 are from California and another three each are from Italy and Australia. Two Washington wines — Columbia Crest Grand Estates Cabernet Sauvignon, and Chateau Ste. Michelle Riesling — also are on the list, as well as Nobilo Sauvignon Blanc from New Zealand.
New wines include Sonoma-Cutrer Russian River Chardonnay, Cakebread Cellars Chardonnay, La Crema Pinot Noir and Stags’ Leap Merlot, all from California, as well as Santa Margherita Pinot Grigio from northern Italy. Korbel Brut California sparkling wine is also on the list at some locations.
To promote the new beverage offerings, some full-service CPK locations are offering weekly wine tastings.
CPK parent company California Pizza Kitchen Inc, based in Los Angeles, operates or franchises 254 restaurants.
Contact Bret Thorn at [email protected].
