NASHVILLE Tenn. Captain D’s Seafood Kitchen is set to break a new TV campaign this fall as part of the 600-unit chain’s reimaging efforts, which began in August 2006.
The campaign, created by o2 ideas of Birmingham, Ala., features a stop-motion commercial showing a seaside artist painting a fish, which then “swims” through crowds of people and ends up on a poster outside a Captain D’s restaurant.
The spot promotes the “all new, surprisingly different Captain D’s Seafood Kitchen,” as the voice-over explains.
The spot initially will air in the Nashville market, where Captain D’s is based.
Captain D’s launched its reimaging initiative last year with a new logo, store redesign and revamped menu.
