LAKE FOREST Calif. Del Taco has named Mimi Somerman chief marketing officer.
Somerman most recently was senior vice president of marketing for Johnny Rockets, and previously has served in marketing positions for Taco Bell, Coco's and Carrows.
In her new role at Del Taco, which is owned by Nashville, Tenn.-based Sagittarius Brands, Somerman will report to Shirlene Lopez, president and chief operating officer. Del Taco, with 495 franchised and company-operated units, is based here.
"Del Taco intends to grow its business and a key strategy driving this growth is to focus on what we as a brand need to do to stay relevant to today's consumer," Lopez said. "Mimi's strategic strengths will build upon and enhance our team's marketing and brand-building initiatives."
