ANN ARBOR Mich. Domino’s has added four new items to its Oven Baked Sandwich line — just in time for what the company has declared “National Lunch Break Week.”
The sandwiches, which start at $4.99, include Italian Sausage and Peppers, with onion, provolone cheese and tomato basil marinara; Buffalo Chicken with Blue Cheese, which comes with hot sauce, onions, and cheddar and provolone cheese; Sweet and Spicy Chicken Habanero, with sweet mango habanero sauce, pineapple, jalapeños and provolone and cheddar cheese; and Mediterranean Veggie, with roasted red and banana peppers, feta, American and provolone cheese, spinach, onions and diced tomatoes.
The new sandwiches join the existing lineup of Philly cheese steak, chicken bacon ranch, chicken Parm, and Italian.
To promote the sandwich line extension, Domino’s has declared the week starting Monday, Sept. 28, “National Lunch Break Week.” From that Monday through Friday, Oct. 2, customers who visit participating Domino’s units between 11 a.m. and 3 p.m. will receive a free bag of Lay’s potato chips and a 20-ounce Coca-Cola product with the purchase of any sandwich at menu price, for carryout only.
Domino’s said it has sold more than $185 million in sandwiches since they were introduced last year. The pizza chain had attributed its slight increase in same-store sales in the first quarter of this year to the introduction of the sandwiches and its American Legends line of specialty pizzas.
Although Domino’s second-quarter profit fell, lunch traffic grew at the chain, which credited the uptick to its oven-baked sandwiches and bread bowl pastas.
Based in Ann Arbor, Mich., Domino’s operates or franchises 8,773 locations worldwide.
Contact Bret Thorn at [email protected]
