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Jack in the Box aims to reel in diners with fish fillet deal

Jack in the Box aims to reel in diners with fish fillet deal

SAN DIEGO Jack in the Box restaurants on Monday launched a two-for-$3 fish fillet sandwich deal to “throw consumers’ wallets a line.”

The limited-time offer includes two sandwiches, each with two crispy fish fillets, lettuce and tartar sauce on a warm jumbo bun for $3 at participating restaurants within the 2,170-unit quick-service chain.

“Many consumers are having a tough time staying afloat in this stormy economy,” said Teka O’Rourke, Jack in the Box director of menu marketing and promotions. “With value-priced deals like our two-for-$3 fish fillet sandwiches, we hope to provide some much-needed relief to our guests.”

Contact Lisa Jennings at [email protected].

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