RENO Nev. The 150-unit Port of Subs sandwich chain on Wednesday launched a line of grilled wraps and sandwiches called Sliced Fresh Grillers.
The new line, the largest rollout in the Reno-based company’s 35-year history, reportedly required a $500,000 investment by the company in new grilling equipment, electrical modifications, menu-board revisions, training and marketing materials.
Similar to paninis, the Grillers line includes hot sandwiches with the choice of various breads or wraps and fillings such as hot pastrami, grilled chicken, steak and cheese, or barbecue pork. At breakfast, guests can choose fillings such as sausage, egg and cheese; smoked ham, egg and cheese; or bacon, egg and cheese.
The Grillers are available for a limited time at the introductory price of $3.99 at participating locations, officials said.
Port of Subs can be found in northern Nevada, Washington state, Idaho, Arizona and Oregon. Of the 150 units, 126 are franchisee-owned, and the chain said it expects to add another six to eight franchise locations this year in Nevada, California and Idaho.
Contact Lisa Jennings at [email protected].
