DURHAM, N.C. —A molecular scientist is trying to jolt people into adding more caffeine to their diets—not from coffee, but from baked goods he is infusing with 100 milligrams of the stuff, the equivalent of a 5-ounce cup of drip-brewed java.
Dr. Robert Bohannon, who also moonlights as the owner of Sips Coffee & Tea here, plans to market his invention under the monikers “Buzz Donuts” and “Buzzed Bagels,” according to the Associated Press. He already has begun seeking patents and shopping the products to such bakery-cafe and snack chains as Krispy Kreme Doughnuts and Starbucks Corp. —A molecular scientist is trying to jolt people into adding more caffeine to their diets—not from coffee, but from baked goods he is infusing with 100 milligrams of the stuff, the equivalent of a 5-ounce cup of drip-brewed java.
But observers say they’re not impressed with Bohannon’s perky business venture. —A molecular scientist is trying to jolt people into adding more caffeine to their diets—not from coffee, but from baked goods he is infusing with 100 milligrams of the stuff, the equivalent of a 5-ounce cup of drip-brewed java.
“I see nothing positive from this,” said nutrition scientist Barry Popkin of the University of North Carolina at Chapel Hill. “In many ways we’re creating a super caffeine generation. They’re undersleeping, they consume a lot of caffeine to stay awake, and they don’t understand there are health effects.” —A molecular scientist is trying to jolt people into adding more caffeine to their diets—not from coffee, but from baked goods he is infusing with 100 milligrams of the stuff, the equivalent of a 5-ounce cup of drip-brewed java.
