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Mark Brandau

Associate editor

[email protected]

Mark’s Recent activity

Wendy's keeps focus on value
Oct 09, 2009
DUBLIN Ohio Wendy’s new advertising campaign, carrying the tagline “You Know When It’s Real,” may put the spotlight on product quality, but chain officials and consumers apparently haven’t lost sight of that other...
Wendy's highlights freshness in new ad push
Wendy's highlights freshness in new ad push
Oct 08, 2009
DUBLIN Ohio Wendy’s is breaking its biggest ad campaign in years on Friday with a focus on product quality and a new bacon cheeseburger meant to take on competitors’ premium burgers.The Dublin-based chain, a division...
Not so fast
Not so fast
Oct 05, 2009
During the height of the recession, consumers flocked to fast food as a less-expensive dining-out option, but even that segment is starting to lose sales momentum as the slowdown drags into a prolonged recovery. ...
Rock Bottom to debut new brewpub concept
Rock Bottom to debut new brewpub concept
Oct 05, 2009
LOUISVILLE Colo. Rock Bottom Restaurants Inc. said it plans to debut a new "polished casual" concept next month in Omaha, Neb. The new restaurant, Rock Bottom Gold Medal Tap, will focus on craft beers from Rock Bottom...
Buyer’s market
Buyer’s market
Oct 05, 2009
Marketers have been asking for months which is the best method for reaching customers: broadcast media, with its ability to reach the most people fast in a given trade area, or the low-cost to no-cost new-media...
Quaker Steak offers free meals for parents
Quaker Steak offers free meals for parents
Oct 02, 2009
SHARON Pa. Quaker Steak & Lube is asking: Won’t somebody, please, think of the parents?While countless kids-eat-free deals proliferate throughout the restaurant industry, the Sharon-based casual-dining chain is ...
bd’s Mongolian Grill fires up growth plans
Oct 02, 2009
BURNSVILLE Minn. Rodger Head, chief executive and president of bd’s Mongolian Grill, said the 36-unit create-your-own stir-fry concept has begun an aggressive growth push in the face of a still struggling economy.The...
Subway inks marketing deal with NBC Sports
Oct 02, 2009
MILFORD Conn. Subway will team up with NBC Sports this season for a multiplatform marketing blitz centered around the network’s broadcasts of the National Football League and the National Hockey League.As part of the...
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