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Mark Brandau

Associate editor

[email protected]

Mark’s Recent activity

Social media's top restaurant players
Social media's top restaurant players
Jul 08, 2009
ATLANTA Whether they know the difference between Facebook and MySpace or tweets and texts, restaurants large and small are getting more involved with their guests on social networks, according to marketing firm Vitrue...
Chipotle offers prizes for customers' ad ideas
Jul 06, 2009
DENVER Chipotle Mexican Grill said it intends to reward its most creative and enthusiastic fans with a $10,000 grand prize in its ongoing “My Chipotle” user-generated advertising campaign. Fans that...
Wendy's, Arby's to debut co-branded stores
Wendy's, Arby's to debut co-branded stores
Jun 16, 2009
ATLANTA Wendy's/Arby's Group Inc. said Tuesday it had signed a deal with a Saudi Arabian franchisee to open the company's first dual-branded restaurants, a strategy that officials said would be an important part of...
Restaurants reap rewards of loyalty initiatives
Restaurants reap rewards of loyalty initiatives
Jun 15, 2009
Operators looking for evidence that customer loyalty is more important than ever need look no further than Pam Felix, co-founder of California Tortilla. When she eats somewhere other than the 39-unit fast-casual chain...
Wendy’s to roll out boneless wings
Wendy’s to roll out boneless wings
Jun 09, 2009
DUBLIN Ohio Wendy’s said Tuesday it would introduce boneless chicken wings in a trio of flavors later this month. The announcement comes less than two weeks after the No. 3 burger chain hinted that it would...
Wendy’s to review ad agencies
May 29, 2009
DUBLIN Ohio Wendy’s International Inc. said Friday it would review national advertising agencies to handle its approximately $300 million marketing budget. Chief marketing officer Ken Calwell said the review...
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