Chili’s Grill & Bar’s focused menu execution has helped Brinker maintain sales momentum.

Brinker International says Chili’s Grill & Bar’s focused menu helps maintain sales

Innovation helps keep items fresh, CEO Wyman Roberts says, but brand is unwilling to get into ‘an arms race’ for new items

Ron Ruggless | Jan 29, 2020

Chili’s Grill & Bar’s focused menu execution, which launched when 40% of items were slashed in 2017, has helped the Brinker International Inc. division maintain sales momentum, CEO Wyman Roberts said Wednesday.

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