Applebee’s Neighborhood Grill & Bar this week staged a massive menu overhaul that included the installation of new wood-fired grills across the nearly 2,000-unit domestic system.
Hand-cut steak has become the star of the show on the new menu, along with wood-grilled pork chops, salmon and chicken. Supported by a national advertising campaign, company officials hope the rebranding will turn around falling same-store sales for Applebee’s.
Here’s a look at Applebee’s new hand-cut steaks and wood-fired grill menu: