Tapster: Seattle, Wash.
The third bar concept to announce franchising this quarter is Tapster: the self-service bar that uses RFID tap cards with pour-it-yourself technology that ties together the bar’s keg system, taps, digital menus, and point of sale in one operations model.
Tapster currently has five tasting rooms located in Seattle, Chicago, Cleveland, and Philadelphia. The company officially announced franchising in May in partnership with Community Franchise Group, though already has its first franchised location in Cleveland.
Post-announcement, Tapster’s first franchisee is a husband-and-wife team in Lexington, Ky. The mid-term goal is to get to a base of 10-20 franchisees, located in the markets where the brand is already located, but founder/CEO Roman Maliszewski is open to exploring other mid- to large-sized cities with a “thriving downtown area and a great social culture.”
So, why self-service beer?
“It’s simple: freedom,” Maliszewski said. “When you’re at Tapster, you’re on your time. You’re not waiting to get a drink, you’re not waiting to check out and you can sample a variety of beverages or pour your favorite beer. It’s instant gratification at its finest.”
For future franchisees, the average Tapster is 2,200-3,400 square feet, but can go larger to accommodate places with patios. The average check is $22.