Consumer Picks 2016: Limited-Service Results

Apr 04, 2016

NRN presents Consumer Picks — a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with WD Partners. Share your thoughts on this year's results via Facebook, LinkedIn and Twitter using #ConsumerPicks.

The following rankings cover the 112 Limited-Service chains in the 2016 Consumer Picks survey. Survey respondents rated the chains on 10 attributes, including Food Quality, Cleanliness, Service and Atmosphere. Those ratings created an Overall Score, which is weighted by the importance customers place on each attribute. Brands are ranked below by Overall Score.

Click through each chain to see all attribute scores. Scores for the 10 attributes represent the percentage of respondents who said a chain was "excellent" or "good" in that area, or who "definitely" or "probably" would revisit or recommend the brand.

See the full Consumer Picks report >>
Get the methodology behind the survey >>

**Denotes a brand that received 120 to 149 survey responses. All other brands had 150 or more responses.

Rank	Chain	Segment	Overall Score
1	Ben & Jerry's	Frozen Treats	73.4
2	Haagen-Dazs	Frozen Treats	70.9
3	In-N-Out Burger	Burger	70.6
4	Chick-fil-A	Chicken	69.6
5	Rubio's**	Mexican	67
6	Smoothie King	Beverage/Snack	67
7	Bruster's Real Ice Cream	Frozen Treats	65.6
8	Red Mango**	Frozen Treats	64.7
9	Pei Wei Asian Diner	Asian	64.6
10	Krispy Kreme Doughnuts	Beverage/Snack	64.5
11	Godfather's Pizza	Pizza	64.5
12	Corner Bakery Cafe**	Bakery-Cafe	64.4
13	Baskin-Robbins	Frozen Treats	64.2
14	Blimpie America's Sub Shop**	Sandwich	64
15	Pollo Tropical	Chicken	63.8
16	Peet's Coffee & Tea	Beverage/Snack	63.8
17	Papa Murphy's Take 'N' Bake Pizza	Pizza	63.4
18	Charley's Grilled Subs	Sandwich	62.9
19	Smashburger	Burger	62.8
20	Quiznos	Sandwich	62.8
21	Sarku Japan**	Asian	62.7
22	Marble Slab Creamery**	Frozen Treats	62.5
23	Starbucks Coffee	Beverage/Snack	62.3
24	Panera Bread	Bakery-Cafe	62.2
25	Five Guys Burgers and Fries	Burger	62.1
26	McAlister's Deli	Sandwich	62
27	Jason's Deli	Sandwich	61.7
28	Cinnabon	Beverage/Snack	61.5
29	Culver's	Burger	61.5
30	Einstein Bros. Bagels	Bakery-Cafe	61.4
31	Penn Station East Coast Subs	Sandwich	61.4
32	Qdoba Mexican Eats	Mexican	61
33	Rita's Italian Ice	Frozen Treats	61
34	Tropical Smoothie Cafe**	Beverage/Snack	60.9
35	Raising Cane's Chicken Fingers	Chicken	60.9
36	Marco's Pizza	Pizza	60.8
37	Firehouse Subs	Sandwich	59.9
38	Cold Stone Creamery	Frozen Treats	59.9
39	Caribou Coffee**	Beverage/Snack	59.5
40	Potbelly Sandwich Shop	Sandwich	59.4
41	Jamba Juice	Beverage/Snack	59.2
42	Round Table Pizza**	Pizza	59.2
43	Sizzler**	Buffet	59.2
44	Baja Fresh Mexican Grill	Mexican	59.1
45	Which Wich	Sandwich	58.7
46	Fuddruckers	Burger	58.5
47	Whataburger	Burger	58.3
48	Braum's Ice Cream & Dairy Stores	Frozen Treats	58.2
49	Bruegger's Bagels	Bakery-Cafe	58
50	Jet's Pizza	Pizza	57.8
51	HomeTown Buffet**	Buffet	57.8
52	Mrs. Fields Cookies	Beverage/Snack	57.5
53	Jersey Mike's Subs	Sandwich	57.5
54	Great American Cookies	Beverage/Snack	57.5
55	Togo's**	Sandwich	57.3
56	Papa John's Pizza	Pizza	56.9
57	Tim Hortons	Bakery-Cafe	56.5
58	Souplantation/Sweet Tomatoes	Buffet	56.4
59	Hungry Howie's Pizza**	Pizza	56.2
60	El Pollo Loco	Chicken	56.1
61	Noodles & Company	Asian	55.8
62	Sbarro	Pizza	55.7
63	Au Bon Pain	Bakery-Cafe	55.6
64	Zaxby's	Chicken	55.4
65	Chipotle Mexican Grill	Mexican	55.1
66	Jimmy John's Gourmet Sandwiches	Sandwich	55
67	Boston Market	Chicken	54.7
68	Pizza Hut	Pizza	54.5
69	Carvel	Frozen Treats	54.4
70	Wingstop	Chicken	54.3
71	Schlotzsky's	Sandwich	54.3
72	Subway	Sandwich	54
73	Golden Corral	Buffet	53.8
74	Dickey's Barbecue Pit	Specialty	53.6
75	Ponderosa Steakhouse/Bonanza Steakhouse	Buffet	53.3
76	Steak 'n Shake	Burger	53.3
77	Panda Express	Asian	53.3
78	Domino's	Pizza	52.9
79	Moe's Southwest Grill	Mexican	52.5
80	Orange Julius	Beverage/Snack	52.2
81	Wendy's	Burger	51.7
82	Fazoli's	Pizza	51.4
83	Bojangles' Famous Chicken 'n Biscuits	Chicken	51.1
84	Taco John's**	Mexican	50.4
85	Ryan's	Buffet	50.2
86	Church's Chicken	Chicken	50.2
87	Sonic America's Drive-In	Burger	50.1
88	Popeyes Louisiana Kitchen	Chicken	50
89	KFC	Chicken	48.6
90	Carl's Jr.	Burger	48.2
91	Captain D's Seafood Kitchen	Specialty	47.8
92	Checkers	Burger	47.8
93	Old Country Buffet	Buffet	47.5
94	Arby's	Sandwich	47.4
95	CiCi's Pizza	Pizza	47.2
96	Del Taco	Mexican	46.8
97	Dunkin' Donuts	Beverage/Snack	46.5
98	Wienerschnitzel	Sandwich	46.5
99	Jack in the Box	Burger	45.8
100	Rally's Hamburgers	Burger	45.5
101	Little Caesars Pizza	Pizza	45.5
102	Hardee's	Burger	45.3
103	White Castle	Burger	45.3
104	Burger King	Burger	44.5
105	Taco Bell	Mexican	43.6
106	Auntie Anne's	Beverage/Snack	43.6
107	Dairy Queen	Frozen Treats	43.2
108	Long John Silver's	Specialty	42.7
109	Krystal	Burger	40.3
110	McDonald's	Burger	39.5
111	A&W Restaurants	Burger	38.6
112	Chuck E. Cheese's	Pizza	32.4

TAGS: Quick Service

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