When customers interact with new seafood and new cooking methods, that’s a powerful incentive to try it, the report suggests, advising operators to look for opportunities like Asian hot pot or Korean barbecue to encourage customer interaction. This kani miso from grill-it-yourself Japanese seafood concept Isomaru Suisan consists of crabmeat, miso paste and Japanese mayo, cooked on the table in a crab shell. Customers stir it up until it’s golden brown.