Restaurant supply is outpacing demand, NPD finds, but operators offer ways to attract consumers
March 30, 2017
It’s one of the big questions industry experts have been asking for several years now: Are there just too many restaurants in the U.S.? New data from market research firm The NPD Group offers an answer.
“We still have — even though supply has declined — more supply than we do demand,” said NPD analyst Bonnie Riggs. “There are more seats than there are bodies to fill them.”
According to NPD ReCount, a tally of U.S. commercial restaurant locations compiled each spring and fall, the total number of U.S. restaurants decreased 2 percent from September 2015 to September 2016, to 620,807 units.
It’s the most significant drop in U.S. restaurant counts since the recession in 2008, Riggs said.
Additionally, with the decline in restaurant units, rest...
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