Salsa roja, meaning simply “red salsa” in Spanish, is growing on menus as consumers crave more Latin flavors but also more authenticity in dishes from different cultures.
MAC: Salsa roja is in the Inception stage – it skews toward chain and casual dining operators.
Menu inspiration
Joe’s Taco Lounge - Mill Valley, California
Prawn fajitas with salsa roia, melted jack cheese, refried beans and rice
