Pitaya’s bright pink exterior can lure consumers’ eyes to a fruit plate or breakfast bowl, perhaps attracting consumers who want to post pictures of pretty dishes on social media.
Pitaya is in the adoption stage. It skews toward chain and fast-casual restaurant operators.
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Original Chop Shop Co., multiple locations
Pitaya Bowl: Pitaya blended with apple juice, pineapple, and banana; topped with granola, kiwi, banana, shredded coconut, and agave nectar
