If there were an election for the most effective strategy to lure customers into restaurants during these tough times, value offerings and deals would win, forks down.Despite a bleak forecast, total industry traffic is up 1 percent for the second...
Consumers have a brand new bag—a brown bag, that is.Americans say they are “brown bagging” their weekday lunches more frequently because of financial concerns. But a new study from market research firm The NPD Group reveals other motivations as...
If restaurant operators were to sing about their troubles, perhaps they might start with a modified rendition of a classic Pete Seeger tune—“Where have all the young people gone?”According to new data from market research firm The NPD Group, young...
As restaurateurs expand the number of better-for-you menu options available to patrons, they also need to do a better job marketing those efforts to the growing ranks of health-conscious consumers, according to new data from The NPD Group.In a...
Operators looking to penetrate the fast-growing Chinese market will have to get up early in the morning to do it. Unlike any other country in the world, the morning meal drives the foodservice market in China, according to a new study conducted by...
It’s a tough time to be running a pizza restaurant, but it shouldn’t be that way, according to market research firm The NPD Group.While traffic at quick-service pizza chains has been sluggish for some time, the category remains top of mind for...
If there’s one item every restaurant should put on the menu during these challenging economic times, it is the classic American hamburger, say those who have watched the power of the patty grow even as consumers rein in restaurant spending.Though...
