Grubhub announced the launch of convenience store delivery in partnership with 7-Eleven, joining other third-party delivery services like DoorDash that have made the foray into service outside of restaurant partnerships.
After a pilot test in New York City, Grubhub Goods is expanding to 3,000 locations around the country — covering most of Grubhub’s markets — and offering items for delivery like energy drinks, toiletry items, and snacks delivered by Grubhub drivers.
“Diners have come to expect more choices when they land on Grubhub, including convenience options, which we see as a natural extension of our marketplace and a way to bring more value to the entire Grubhub ecosystem,” Kyle Goings, director of growth and new verticals for Grubhub said in a statement. “We’ve been working with 7-Eleven for years to offer their locations on the Grubhub marketplace, and it was a no-brainer to team up with the convenience leader again and bring their operational expertise and scale to Grubhub Goods.”
In celebration of this new partnership, Grubhub is offering customers 50% off orders $15 or more.
Grubhub follows in the footsteps of DoorDash, which announced last summer the launch of DoubleDash, allowing customers to piggyback convenience store runs on top of their original restaurant order, and they will arrive together. DoorDash offers convenience items from 7-Eleven, Walgreens, Wawa, QuickChek, The Ice Cream Shop and company-run DashMart.
Grubhub clarified that GrubHub Goods does not currently allow a similar piggybacking system and requires separate orders for restaurant and convenience products.
Third-party delivery services seem to be in a race to provide the most services and convenience for customers: This week Uber touted the expansion of its “Don’t Eats” section in a star-studded Super Bowl ad starring Gwyneth Paltrow, emphasizing that customers can now order meals alongside groceries, alcohol, convenience products and flowers.
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