Tatte is a highly designed bakery-cafe from Israeli baker Tzurit Or with about a dozen locations. Act III is a majority investor in Tatte, giving Or the freedom to "focus on the magic instead of the day-to-day grind," she said.
Tatte
Or met Shaich when Panera invested in her brand in 2016. She said Shaich shares “the same vision for Tatte and for the business we want to build.”
Tatte
The chain is growing but at its own pace. Or designs each cafe herself. "We are not compromising on anything we do," and "it takes longer," she said.
Tatte
Tatte is best known for its pastries, an all-day brunch menu and various types of shakshuka, a Middle Eastern- inspired dish of eggs cooked with tomatoes, garlic and chiles.
Abigail Connor
Shaich personally acquired Life Alive, a plant-based, fast-casual mini-chain based in the Boston area in 2015.
PHENOMENA
The Life Alive restaurants serve organic grain bowls, salads and smoothies from a display kitchen.
Abigail Connor
Shaich installed Leah Dubois, his former personal chef, as culinary director of Life Alive. Dubois introduced him to the brand.
Abigail Connor
For Dubois the arrangement with Shaich and Act III is simple: "He allows us to do what we're good at."
