Noodles & Company plans to raise prices by around 3%-4% in the second quarter of this year. CEO Dave Boennighausen said the brand has a “strong value proposition, with the majority of our dishes having entry points of approximately $7,” giving them leeway to raise prices in the second quarter, and possible again later on “to mitigate anticipated margin pressures.” CFO Carl Lukach pointed out that price increases over the past few years had been mainly confined to higher premiums for third-party delivery service. The chain raised the premium on those orders to 15%, from 10%, at the end of 2020.