El Pollo Loco has shifted its marketing strategy to focus on younger consumers and is making several operational improvements as it brings in new franchisees.
The chain launched its Accelerating the Arches 2.0 strategy, noting a continued focus on marketing and digital channels while also alluding to staff cuts.
A new survey from the National Restaurant Association shows that a vast majority of operators consider food and labor cost pressures to persist in the new year.