A new concept opened yesterday on Third Avenue in New York City’s Upper East Side. It includes subtle Chick-fil-A branding, but it won’t be serving the chain’s signature chicken sandwiches. In fact, it won’t be selling anything at all.
The idea behind this type of space came about before the pandemic, when the company started experiencing an increase in delivery sales. Covid accelerated that sales mix – for Chick-fil-A and the entire industry – and this project became a bit more urgent. New York City is the chain’s biggest delivery market, though the chain wouldn’t disclose specific numbers.
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