The holiday lull was kind to Pizza Hut, which experienced a nearly 30% increase in visits during the last week in December (week-over-week) and a 15.3% increase in visits the first week in January (year-over-year), according to new data from Placer.ai.
This data bucks the overall trend in the restaurant industry, which showed a 4.2% decrease in traffic year-over-year in Q4, according to data from Revenue Management Solutions.
There are several factors working in Pizza Hut’s favor of late. To learn more about them let’s turn to Alicia Kelso.
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