Cayenne is a spicy red pepper that is typically dried and ground into a powdered spice. It’s become a trendy addition to juices and cocktails and is also a key ingredient in two hot chicken dishes, Buffalo and jerk.

Cayenne is in the Proliferation stage. Most consumers are familiar with the spice and it can be found across segments and at supermarkets.

Portland Pie Company in Portland, Maine, serves baked mac and cheese consisting of elbow macaroni in a creamy blend of sharp cheddar and Monterey Jack cheeses with white pepper, cayenne and nutmeg, topped with bread crumbs.