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MAC: Chili oil is the Adoption stage — it skews toward independent and casual-dining operators.
Found on 3.7% of U.S. menus
+37% over the past four years
46% of the population know it
26% have tried it
Awareness highest among Asian consumers
Menu inspiration
Lat14 Asian Eatery, Golden Valley, Minn.
Braised Duck Ramen
Ramen noodle, soy duck broth, braised duck leg, sprouts, Thai herb salad, chili oil.
