Japan’s largest foodservice operator is now targeting every consumer on every occasion. 7-Eleven has forged ahead with aggressive expansion plans into smaller cities and more rural areas, looking to serve Japan’s growing population of aging consumers. Meanwhile, 7-Eleven’s Seven Cafe coffee program has established the company as a major player in Japan’s still-growing coffee market.

Greggs, the U.K.’s largest baked-goods chain, continued to pause its expansion in 2014 in favor of an ambitious program of outlet refurbishment and menu changes. Long known for British baked goods like sausage rolls, the chain continues to reinvent itself as a place for sandwiches and coffee, a response to both shifting U.K. consumer tastes and massive growth in coffee shops.

Japan’s largest doughnut chain Mister Donut finds itself a target of 7-Eleven’s vast product expertise. 7-Eleven tested a fresh doughnut program in 2014 and plans for a full rollout across its Japanese outlets this year. In the Philippines, Mister Donut’s biggest foreign market, the chain has closed hundreds of small kiosk-style outlets in response to the increasing competition in the doughnut space.

The U.K. chain Costa Coffee saw brisk expansion in its home market in 2014. The chain’s double-digit outlet growth there in 2014 was matched by continued growth in its nationwide network of Costa Express machines. But growth lagged outside the U.K. Growing competition and slowing income growth has hurt emerging market demand and driven the world’s largest coffee shop chains to turn inward to their densest, wealthiest markets.

Europe’s largest burger chain at almost 500 units, Quick Group signed an offer letter in September to be acquired by Groupe Bertrand. Groupe Bertrand is the majority shareholder of Burger King France, Burger King’s master franchisee in the country. The move speaks to Burger King’s growing global ambitions, yet also to the strength of the burger category in France and Western Europe.