Quick-service sandwich chain reinforces brand and social relevance
When it comes to menu innovation, Arby’s was on a roll this year.
The 3,367-unit Atlanta-based quick-service chain emphasized its “We have the Meats” slogan with innovations in pork, turkey and even venison. It also keyed into pop culture with limited-time offers that were culinary responses to TV shows and viral sensations, while also expanding on relatively new offerings, such as sliders and fried chicken sandwiches.
Take a look Arby’s LTOs over the past year.
Contact Bret Thorn at [email protected]
Follow him on Twitter: @foodwriterdiary
Dec. 21, 2017: This story has been updated with a more precise unit-count for Arby's.
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