A 3-minute video that Burger King released Wednesday explaining net neutrality in terms of hamburger sales has garnered more than 1.2 million views in a day and spurred a flood of Twitter comments.
In the ad, customers paying the regular price for a Whopper are forced to wait, while customers who pay a premium — up to $26 for a sandwich — get their burgers faster.
So - the Burger King marketing department probably should be awarded a medal.https://t.co/kx9w99ITZD
— Isabell Hubert (@isabellhubert) January 25, 2018
I am going to @BurgerKing for lunch today and ordering a #WhopperNeutrality because of this.
— Zander Scot (@ZanderScot) January 25, 2018
Other than on election day, my wallet is my voice. Kudos. #NetNeutralty https://t.co/7VmpyfKT8w
Ok here's the best rebuttal to the free-market argument for repealing net neutrality
— Danny Kim (@jdanielkim) January 25, 2018
Higher priority $26 whopper = everyone else is made worse off from negative spillover effect, i.e. not left the same
#WhopperNeutrality https://t.co/R4HKZBfTzp
.@BurgerKing: "Sorry, but we're enforcing #WhopperNeutrality."
— Addison Wylie (@AddisonWylie) January 25, 2018
CUSTOMER (WHO IS DEFINITELY NOT AN ACTOR): pic.twitter.com/nlv9TbJ2aR
Miami-based Burger King equates that approach with doing away with net neutrality, which guarantees that Internet service providers treat all data and web traffic equally.
The Federal Communications Commission repealed those rules in December, allowing Internet providers to speed up access to some content and slowing down others.
Although this might be the first time that the Miami-based quick service chain has taken on government policy, it has gone after its opponents, most recently its giant competitor, McDonald’s, which it trolled with the launch of its Quarter Pound King Sandwich — a knockoff of the McDonald’s Double Quarter Pounder with Cheese.
BOOM. the Double Quarter Pound KING is now at BK. ‘nuff said. pic.twitter.com/e7kcD7CjP6
— Burger King (@BurgerKing) January 19, 2018
Contact Bret Thorn at [email protected]
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