The new messaging reinforces strategy to appeal to both Taco Bell and Chipotle fans

Jamie Cohen joins brand along with delivery, digital executives

Smaller brands aim to level the playing field with enhanced mobile apps

New ad for phone accessory promotes quick-service chain’s fresh beef Quarter Pounder

As a result, the brand has doubled its off-premise business

Andy Roddick, model-wife Brooklyn Decker invest, will serve as brand ambassadors

Fast-casual chain uses Weekly Taco Feature as platform for research, variety

LTOs are part of plan to upgrade the chain’s nearly decade-old McCafé menu