Mark Kuperman, president, North America, at Revenue Management Solutions, manages client accounts across all food and beverage segments. This article does not necessarily reflect the opinions of the editors or management of Nation’s...
Family-dining chain shifts away from discounting while promoting value offerings
This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...
2-for-$5 value menu with premium sandwiches to start Monday
With its founder back, a new CEO and new management, chain works to return to its roots
Promotions target quadrennial occurrence on Feb. 29
