Brand overhauls marketing after 1Q same-store sales fall 5 percent

No, the restaurant mascot is not dead. We might have thought that one week ago. And then on Saturday “The King” walked out with Floyd Mayweather before his fight with Manny Pacquiao, a stroll that reportedly cost Burger King $1 million. It was...

NRN's picks for videos you need to watch this week

If you’re wearing a Chewbacca costume while reading this, you’re already in the spirit...

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and lisa.jennings@penton.com...

Get an up-close look at the restaurant industry with NRN Southwest bureau chief Ron Ruggless. Follow him on Instagram: @RonRuggless.

See the full Consumer Picks report>> Consumer Picks Gallery: The top 25 brands in foodservice>>

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and lisa.jennings@penton.com...

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...