Brand draws on photo-sharing trend to boost social media marketing

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and lisa.jennings@penton.com...

Restaurant redesign and marketing efforts play up fresh-from-the-farm food

Parent Brinker International avoids using the deal strategy some competitors are using.

Jamba Juice Healthy Living Council member Elizabeth M. Ward, MS, RD, touts the versatility of juice as an anytime beverage in a recent video from the quick-service smoothie chain. Ward highlights three of Jamba’s juice options — Citrus...

Co-CEO Steve Ells says fourth annual Cultivate Festival builds on marketing efforts

Limited-time, Create Your Own Bowl promotion will focus on drive thru

Digital manager says the social media platform is “where the magic happens”

On Sept. 30, NRN took a snapshot of the NRN Social 200, a dynamic index that measures social media reach and engagement for the industry’s largest chains, to reveal which brands’ were most effectively connecting with their audiences...

Wendy’s nostalgic ad campaign for its new line of barbecue menu items taps celebrities actor Alfonso Ribeiro, filmmaker Ralph Macchio and former professional wrestler Steve Austin. In this tongue-in-cheek video, '80s celebrity Macchio...