Chief Marketing Officer Rob Lynch discusses marketing innovation after awarding the chain's account to Fallon.

Chains focus on cost-effective pregame ads and social media opportunities.

Pizza Hut is promoting its new Hand-Tossed Pizza with a series of television commercials around the theme of “greatness.&rdquo...

In a new ad, Applebee’s gives customers the chance to “#BeeFamous” by submitting Vine videos of their reactions to the casual-dining operator’s Under 550 Calories Menu. Customers who submit Vine videos are encouraged to use...

Burger King has worked with four different agencies in less than three years.

Operators can plan for two-tops and extra perks to make the most of the busy holiday.

Dunkin’ Donuts, Baskin-Robbins parent inks multiyear agreement with Liverpool Football Club

In a campaign celebrating 20 years of digital ordering, Pizza Hut highlights its history of digital milestones, starting with its first online order...

Caribou Perks aims to boost traffic, customer frequency