Marketing through smartphone apps grows as operators understand its potential

Brands such as Noodles & Company, White Castle, Pizza Hut and Domino’s Pizza see success with new ways of delivering marketing messages. 

...

Industrywide participation lifts results for Smashburger, Hooters, Caribou Coffee and more.

The chain and the basketball league will integrate their social media channels

Subway led all restaurants in a composite score of consumers’ ratings for its advertising based on three attributes

...

Laura Ries shares thoughts on Smashburger's success story and what it's doing right.

Krispy Skremes commercials borrow from classic horror movies