Marketing research firm Ace Metrix ranked restaurant brands’ advertisements by its proprietary Ace Score, which measures a commercial’s persuasiveness and "watchability."

Former marketer, now COO, discusses marketing’s role in operations

Experts reveal the technology most likely to shape the restaurant business and draw consumers in the coming years.

Company says the isolated tests don’t represent a larger adoption

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Industry watchers speculate on the chain’s strategy after chief marketing officer Neil Golden’s retirement.

Chain targets gamers with pre-holiday promotion

Lynch previously worked as VP of brand marketing for Taco Bell

Marketer Laura Ries discusses how taking a novel approach to branding can pay off for restaurants.

“Pizza profiles” to let customers complete orders faster