Chain’s long-term strategy includes building customer satisfaction, loyalty

Ad campaign will run in select markets and expand rapidly if proven effective

Company to take action against those involved in photo shared on Facebook

Now called Old Chicago Pizza & Taproom, chain aims to broaden audience

Theme of new advertisements is “Fan food, not fast food”

This is part of NRN’s special coverage of the 2013 NRA Show, being held in Chicago, May 18-21. For the latest coverage from the show visit NRN’s NRA Show page and NRN's editor blogs, plus follow @NRNonlineon Twitter. Also find the...

This is part of NRN’s special coverage of the 2013 NRA Show, being held in Chicago, May 18-21. For the latest coverage from the show visit NRN’s NRA Show page and NRN's editor blogs, plus follow @NRNonline on Twitter...

This is part of NRN’s special coverage of the 2013 NRA Show, being held in Chicago, May 18-21. For the latest coverage from the show visit NRN’s NRA Show page and NRN's editor blogs, plus follow @NRNonlineon Twitter. Also find the...

Chains can let speculation and rumors go as long as they are not malicious or false.