The brand is promoting the new offering with a series of short, magic-themed videos
The Li'l Bucket meal is being promoted with two social media contests
Study finds consumer perception of the chain remains above its QSR peers
Pizza chain uses new loyalty program and new-unit events to build buzz
Mid-size brands such as Papa Murphy's, Rosati's Pizza and Donatos Pizza defend market share by boosting online and mobile ordering.
Experts offer tips on social media marketing to boost consumer spending.
