Marketer Laura Ries discusses the future of the restaurant industry, the fast-casual segment and the potential benefits of launching a new brand.

Experts say employee education and corporate social media policies are essential to protecting restaurant brands in the digital age.

“Lose An Hour, Gain A Doughnut!” promotion aims to bring brand to top of consumers' minds

The group of loyal consumers contributes to two-thirds of the company’s traffic

Brand’s 140-second interview format to combine elevator pitch, Twitter-like expediency

Two new TV commercials tout the fast-casual chain’s customizable menu

A look at international on-air advertising strategies from McDonald's, Johnny Rockets, others.

The quick-service brand partners with two bands for a crowd-sourced documentary film

DineEquity Inc., parent to the IHOP and Applebee’s chains, reported a 34-percent drop in fourth-quarter profit.