Marketer Laura Ries discusses the importance of two-sided slogans. This article ran in the Dec. 17, 2012, issue of NRN. Subscribe today.
Restaurant experts worry the high-low pricing strategy might be a poor choice to lift sales in the long term. This article ran in the Dec. 17, 2012, issue of NRN. Subscribe today.
This article ran in the Dec. 17, 2012, issue of NRN. Subscribe today.