The new character, which debuted in July, experienced a significant drop in awarenees, accroding to the market research firm.
Snack Size Fish McBites and the Grilled Onion Cheddar Burger will debut on the Dollar Menu late this year
Moving beyond the BRIC countries, restaurants will need to invest in marketing, menu and human capital when expanding into new territories
Brands boost buying incentives, virtual options to drive holiday gift card sales
Traffic bumps from one-day events have longer-lasting effects on same-store sales
HoliDaily campaign to offer daily deals via Facebook, Twitter, Pinterest and more