Taco Bell has partnered with major brands like Doritos for years, but the restaurant chain is picking up the pace of its partnerships with smaller brands, too, noting it can learn something from them.
New CEO Kirk Tanner outlines $30M investment in digital menu boards over next 2 years as well as new $55M investment in breakfast marketing
Traffic at the restaurant chain is up 1.4%
Family-dining restaurant brand in Q4 earnings call also looks toward expanding Keke’s daytime breakfast brand
Pull-Apart will debut as sweet alternative at U.S. restaurants Feb. 26 and Canada locations March 18