The quick-service chain aims to expand digital engagement with customers

The addition of sweets from Oreo cookies to Sour Patch Kids is helping chains give their desserts a promotional hook

Campaign includes radio spots in several markets and a new brand mascot

Research from YouGov BrandIndex shows the sandwich chain is making a more positive impression on consumers than its quick-service competitors

“Growing Up and Getting Out” webisode series was designed to complement the chain’s new Original Recipe Bites

How restaurants can use top social media sites to boost marketing efforts

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Executives say the new look and ad campaign are part of a brand reinvigoration