Long before social media was even a gleam in the eyes of restaurant marketers everywhere, McDonald’s was contributing to the development of location-based social media with the seemingly random rollouts of its cultish McRib sandwich.
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Offered at $2.99, the sandwich fills a price-point space between value, premium menu items
Diners may not select a restaurant based on its offering of local or sustainable fare, but they might be willing to pay more for such dishes, a survey by Mintel International found this week...