Restaurant marketers’ jobs are getting more complicated every day, not only with the proliferation of ways to reach customers, but also with the major shift in what post-recession consumers want, said Aric Nissen, vice president of marketing...
Buffalo Wild Wings franchisee strikes out
into better-burger segment
Successful ads kept it short, focused on value, new analysis from Ace Metrix finds
Expert offers execs a hairstyle metaphor
Church's Chicken has launched a new ad campaign promoting the quick-service chain’s fare as a family-centric meal to be shared at home...
Officials of Papa John’s International Inc. said continued focus on the fundamentals would help fuel future company growth in an inflationary environment...
Offerings include items with 400 calories or fewer