If marketing and advertising typically are intended to build relationships between businesses and consumers, then quick response code technology can heighten the engagement of both parties, according to some restaurateurs.
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Restaurants choose to focus on in-store promotions instead of TV spots during the game
New survey from Sandelman & Associates shows regional brands top list
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Game-day plans includes deals, giveaways and contests
A Delaware Chancery Court judge ruled Monday that KFC and its franchisees must work together and use existing checks and balances when deciding advertising strategy...
