AUSTIN Texas Mama Fu’s Asian House has used direct marketing and e-mail to promote its concept from the beginning. Much of that advertising was sent to potential customers at their workplaces and offices, because, as director of marketing Marcia...
NEW YORK The casual-dining chain Olive Garden, coffee player Dunkin’ Donuts, pizza delivery leader Domino’s, and quick-service giant McDonald’s each topped their respective industry categories for customer loyalty in Brand Keys Inc. latest annual...
Wis. PRAIRIE DU SAC Culver’s is ready for its close-up, and the quick-service chain announced its arrival late last month during the red-carpet festivities of the Academy Awards with its first-ever national TV commercial. ...
Server-to-customer menu merchandising is a complex art that is commonly misunderstood, hastily taught and challenging to master.Contrary to popular belief, selling inside the four walls is neither a single thing nor a simple process. It is a skill...
DENVER Quiznos gave away more than a million coupons for a free sandwich in three days during a promotion aimed at increasing traffic to its stores, but the campaign also inadvertently increased the frustration levels of some customers and...
NEW YORK NexCen Brands Inc., the troubled parent of snack brands MaggieMoo’s, Marble Slab, Pretzel Time, Pretzelmaker and Great American Cookies, said it would explore a series of strategic initiatives to help reverse the company’s poor...
Franchisors with expanding concepts always have been road warriors, but a growing number are becoming even more so as the economy has tightened.Looking to reduce travel expenses for franchisees and regional employees while still offering face-to...
