California Tortilla bolsters online marketing campaign
Nov 20, 2008
WASHINGTON California Tortilla recently launched a social-networking campaign to broaden its reach with new and existing customers using Facebook.com and Twitter.com. The 37-unit fast-casual chain redesigned its Facebook page to include...
Pizza chains 'fan' sales flames by adding widgets to social networking sites
Nov 20, 2008
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Baker Bros., Huddle House reach out to guests, new franchisees with inaugural e-mail campaigns
Nov 17, 2008
Sales have grown 36 percent during the past four years at Baker Bros., and to maintain that pace and keep customer traffic up, the 16-unit fast-casual deli chain is trying something it’s never done: e-mail marketing. Dallas...
Desert Moon prexy asks franchisees to ‘dance in the rain’ to grow brand
Nov 17, 2008
Despite a rich and varied foodservice career, Gary Occhiogrosso sees himself more as a franchisor than a restaurateur. He grew up in an Italian-pastry bakery, became an entrepreneur in the candy business, and over the course of 25...
Frandata: Slowed economy puts brakes on franchise development
Frandata: Slowed economy puts brakes on franchise development
Nov 17, 2008
ARLINGTON Va. —The rate of growth of new franchised restaurant concepts has slowed dramatically in the past year, the result of an anemic economy, the lending crisis and growing franchise...
Papa John’s cuts its cheese prices, may extend financing to franchisees
Papa John’s cuts its cheese prices, may extend financing to franchisees
Nov 17, 2008
LOUISVILLE Ky. Papa John’s International Inc. said earlier this month it would reduce the price it charges operators for cheese and explore ways to provide financial assistance during the credit freeze. ...
NexCen hires new CFO
Nov 12, 2008
NEW YORK NexCen Brands Inc., the franchisor of Maggie Moo's and other treat brands, on Wednesday announced several executive hires, including the appointment of Mark Stanko as chief financial officer. Stanko succeeds Kenneth J. Hall, who...
CiCi’s offers deal for reopening units
Nov 10, 2008
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McDonald’s overhauls global packaging to send a strong, food-driven message about quality
McDonald’s overhauls global packaging to send a strong, food-driven message about quality
Nov 10, 2008
OAK BROOK Ill. McDonald’s Corp. rolls out radically different packaging worldwide, it joins other restaurant chains that have incorporated stronger food and nutrition messages in their marketing. —As Starting this month in the...
Restaurants must be ready to wrest guests back from supermarkets armed with prepared foods
Nov 10, 2008
If anyone has found a silver lining in the ongoing restaurant industry slowdown with its twin scourges of rising costs and sluggish traffic, it’s supermarkets, which have seen increased interest in their continually improving prepared foods. In...
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